Strategic
public relations planning, brand development, identity campaign
design |
Media
relations strategy and execution |
- Targeted
media database development and management
- Editorial
writing and publicity services, from media tours to story
placement
- Media
spokesperson training, message and Q&A development
- News
monitoring and reporting
|
Social media/interactive strategies |
- Research, develop and implement innovative campaigns
- Monitor/measure/report online conversations and issues
- Engage in and drive discussions on blogs and social networks
- Educate clients on use of social media platforms
- Track client trends and develop thought leader content for distribution through online channels
- E-newsletter writing and editing
- Web site content development and writing to increase search engine optimization
- Collaborate with digital agency partners on paid strategies, including advertising, sponsorships, contests and sweepstakes.
|
Special
event design and execution |
- Promotions,
contests and competitions
- Sponsorship
evaluation and implementation
- New
product launch events
|
Business-to-business
strategies |
- Trade
show evaluation and implementation
- Speakers
bureaus and speechwriting
- Targeted
opinion leader and customer loyalty programs
- Award
submissions
|
Community
relations |
- Charitable
giving evaluations and implementation
- Community
board recommendations and nominations
|
Crisis
communications planning and support |
Issues
management |
Marketing
and corporate communications |
Strategic
advice and counsel |