What is Bisbee and Company?
How is Bisbee and Company different?
Who are your clients and in what industries are you experienced?
What is your approach to account service?

What media databases and tracking tools do you use?
How do you structure your fees?
What exactly is PR? And what can I expect it to do for my business?


What is Bisbee and Company?

Bisbee and Company is a full-service, virtual public relations agency providing superior public relations counsel and execution designed to build brand awareness, protect reputation and deliver return on client investment. Jennifer Bisbee, APR, founded the consulting firm as a sole practitioner in 1995 - a time when home office automation converged with an increasing demand for flexible PR services. She named her business "Bisbee and Company," establishing an infrastructure that could expand to include other senior practitioners as client needs demanded - a trend already incubating in Silicon Valley. Today, Bisbee has fully embraced the virtual agency business model - an innovative approach that provides clients with an experienced team of consultants that can flexibly expand or contract, depending on the marketing needs of the client - at a competitive price point.

The Bisbee and Company team includes five partners with proven track records and more than 100 years of combined public relations experience. While our core business is delivering exceptional PR services, we can expand our network to include an array of allied marketing professionals - from ad buyers to graphic designers - all unified to help clients promote their brand and meet their business objectives.

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How is Bisbee and Company different?

Bisbee and Company offers a number of distinctive advantages that enable clients to maximize their communications dollars. As a full-service, virtual public relations agency, we employ independent consultants with very little overhead, and can pass the savings on to you. Our fees are very competitive; in fact, Bisbee and Company's hourly rate for its senior practitioners is comparable to what clients pay most national agencies for the services of junior account representatives. Secondly, our network of veteran talent means you are guaranteed an experienced team that is committed to your business - there's no training of entry-level practitioners on your nickel, no "revolving door" changes to your account management team. Finally, our "accordion" style of consulting means we can expand or contract the team, depending on your needs. Highly qualified professionals are at your disposal, but are only tapped when their expertise is required. You aren't subsidizing expensive overhead, idle time or other costs that could eat away at your budget. It's the best of all possible worlds!

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Who are your clients and in what industries are you experienced?

We consider ourselves generalists, applying our expertise to a diversity of industries and markets. However, we do have particular depth of experience in the following industries and growth markets: Consumer Brands (particularly those targeting moms); Education; Entertainment & Media; Food & Beverage; Internet and E-commerce; Real Estate, Construction, Design & Architecture; Retail; Technology/Telecommunications; and Travel/Tourism. We would be happy to provide examples of clients served and a list of references by request.

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What is your approach to account service?

We structure account teams by matching client needs to our partners' skill sets. Our "best-of-breed" approach enables partners to focus on areas in which they excel and enjoy most - whether it be strategic planning, branding, crisis management, media relations, writing, event planning, executing speakers bureau programs, collateral development, project management or providing counsel and client services. And, our flexible approach to consulting means we can "cherry pick" the very best aligned marketing talent with the expertise required for the assignment.

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What media databases and tracking tools do you use?

We use Cision’s MediaSource as the foundation to build customized client databases. Additional media outlets and information is supplemented through list prequalification, industry publication review, ProfNet queries and Internet searches, as well as ongoing media relationships we have cultivated during previous assignments. To track publicity results, we employ vendors such as Burrelle’s/Luce, Video Monitoring Services and Cision’s MediaSource, and perform online searches using search engines, Google Alerts and services like LEXIS-NEXUS and Dow Jones. Every Bisbee and Company targeted publicity pitch campaign involves a media follow-up process to inquire about client placements, and results are documented in customized reports.

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How do you structure your fees?

We work on a retainer, project or fee-for-service basis, and deliver tremendous value, exclusively using senior consulting talent at very competitive hourly billable rates. We will structure our fees to best suit client needs and budgets. Our typical arrangements fall into two categories: project-based fees, for assignments with a very specific scope of service and timeline; and monthly retainers. The latter is the preferred arrangement when clients want to make a long-term investment in building their brand awareness and managing their corporate reputation, or if they have ongoing PR support needs. Typical contracts are for a minimum of six months and cover an agreed-upon amount of professional time to support a range of activities, including ongoing counsel, tactical implementation and monthly planning meetings to set both short and long-range goals. Clients receive a monthly invoice and detailed activity and expense reports.

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What exactly is PR? And what can I expect it to do for my business?

For a practical explanation, think in terms of WHAT, WHY and HOW:

WHAT: Your organization's success (or failure) depends on key "target audiences" - customers, employees, vendors, shareholders (if publicly traded), the news media, opposition groups, and others. Public relations is the management function that creates and maintains relationships with these target audiences.

WHY: Your organization can only succeed if target audiences know and have a positive opinion of your brand, agree to conduct business with you, and don't oppose or stop you from operating. Public relations builds awareness for your company, protects its reputation, and by doing so, contributes to its bottom line.

HOW: Ah, that's where it really gets interesting. There are a plethora of strategies and tactics that we use to create and maintain these relationships. Dozens of strategies like media relations, social media, crisis communications and issues management. And a virtually limitless number of tactics like corporate blogs, newsletters, special events, media tours, employee web sites, and position papers. Public relations employs a multitude of strategies and tactics, only effective when they are tailored to support an organization's business objectives.

And one final word: PR is most effective when it is integrated with other marketing initiatives, such as advertising, so that your organization is "speaking with one voice" -- communicating its brand and key messages clearly and consistently.

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