Experience Success Recommendations

Experience and clients
We consider ourselves generalists, applying our expertise to a diversity of industries and markets. However, we do have particular depth of experience and a roster of former and current clients in the following industries and growth markets:

  • Consumer Packaged Goods and Services (Particularly those targeting "moms")
  • Education
  • Entertainment & Media
  • Food & Beverage
  • Government
  • Hospitality
  • Internet and E-commerce
  • Medical
  • Non-Profit Associations
  • Real Estate, Construction, Design & Architecture
  • Restaurant
  • Retail
  • Technology/Telecommunications
  • Travel/Tourism

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Success Stories

The Mall at Millenia

Bisbee and Co., Inc. partnered with The Forbes Company and RM Resources to develop and execute a public relations program to build awareness among local and travel markets and generate immediate visitation to The Mall at Millenia, a world-class super regional shopping center in Orlando anchored by Neiman Marcus, Bloomingdale’s and Burdines-Macy’s. The program was instrumental in generating 500 news placements locally, nationally and internationally, helped drive 267,000 visitors during grand opening weekend in October 2002 (a record-breaking opening for a Florida retail center), and earned the team a Florida Public Relations Association/Orlando Chapter Golden Image Award.

Orlando Home Show

Bisbee and Co. partnered with dmg world media, one of the world's leading exposition companies, to design and implement a PR campaign that would create a strong brand identity for, and drive traffic to, the inaugural Orlando Home Show in September 2003. The successful PR program, fully integrated with paid marketing initiatives, resulted in a record-breaking attendance; the Orlando Home Show became the largest-attended consumer event in the history of the Orange County Convention Center, exceeding the client's attendance projections by 70 percent. Bisbee and Company also designed and executed a PR program to establish a new identity for the Central Florida Home & Garden Show, which dmg had recently acquired. Another success, the fully integrated PR/marketing campaign increased year-over-year attendance by 150 percent and the pace of exhibit space sales for the fall show by 50 percent; and improved visitor satisfaction by 14 percentage points.

.Com Marketing

Hillary Bressler established .Com Marketing in April 1997 after identifying the need for Web sites to be marketed. She quickly drew attention in the Central Florida business community, not only as an online marketing pioneer, but for her relative youth as a company CEO in a hot new field. In 2000, .Com Marketing hired Bisbee and Company to raise its corporate profile and to establish Bressler as a national expert in interactive marketing. Bisbee and Company designed and launched a PR program including a speaker's bureau, aggressive publicity, bylined article submission and award applications, securing placements in such outlets as CNN/fn, Fox News, Entrepreneur Magazine, iMarketing News, PR Tactics, WebFinance and HSMAI Marketing Review, among many others. In addition, Bisbee and Company booked speaking engagements for Bressler at significant regional trade events and business incubators. These activities contributed to .Com Marketing's success and helped the company weather the dotcom downturn.

Schools At Work

Mary Anne Ward established this consulting firm to help corporations implement work-site public schools. She hired Jennifer Bisbee to develop a PR program designed to build awareness among corporate, legislative and education audiences – for her firm but also for the concept of work-site partnership schools, and to position Ward as a leading authority on the topic. The program included a speaker’s bureau and an aggressive trade and national media relations campaign, yielding placements in USA Today, The Christian Science Monitor, CNBC and on the Today Show, among dozens of others. Ward built awareness solely on PR; no money was spent on advertising. As a result of her success, Ward’s firm was purchased just three years after conception by a publicly traded company with annual revenues of $75 million.

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Recommendations

“Jennifer Bisbee made the opening of barre54, a small business in Winter Park, HUGE news! She was the source behind the BUZZ on the street. Her professionalism and hard work was appreciated by all parties involved in our PR process. Thank you for helping us reach our target market!

-- Carrie DeLozier, Owner, barre54


“Bisbee and Company played an integral role in positioning The Mall at Millenia as one of the top shopping centers in the country. Jennifer worked closely with the mall team since the pre-opening stage. She guided the development of relationships with media and community partners to establish The Mall at Millenia as a good neighbor. Jennifer delivers one hundred percent, always staying ahead of the curve and thinking out of the box.

-- Brenda Lounsberry, SCMD, marketing director, The Mall at Millenia


"Bisbee and Company did exceptional work in helping us launch the Orlando Home Show and reposition the Central Florida Home & Garden Show, as well as introduce our company to the Orlando business community. The public relations initiatives were well-planned, well-executed, and exceeded our expectations for results. This team delivers!"

-- Paul Schweitzer, vp of business development, dmg world media


"Bisbee and Company has proven to be an essential partner in developing and maintaining a positive corporate image and in helping .Com Marketing have an important and impactful presence in a large, competitive and volatile industry. Jennifer Bisbee and her team are hard-working and professional and take the time to know and stay tuned with our business."

-- Hillary Bressler, founder and president, .Com Marketing


"Considering the unique and niche market special effects fulfills in the entertainment, themed and theatrical industries, Bisbee and Company has been creative and successful in not only creating exposure for us, but also helping us educate prospective clients in what we do and how we do it."

-- Bettina Buckley, chief effects orchestrator, WOW!Works


"Jennifer is a veteran communicator, astute strategist and consummate professional. Her 'virtual PR firm' concept was ahead-of-its-time and she remains one of the region's leading independent practitioners. We worked together for several companies, and each time, her unwavering dedication to providing value and results for the client inspired me to dig deeper and think smarter as a PR professional."

-- Carolyn Reis, APR, former virtual partner and currently
Director, Strategic Communications, for a Florida-based non-profit association


"Jennifer is a true pro when it comes to strategic public relations and communications. She has great experience, intuition and established relationships that will help her clients meet their objectives."

-- Rick Van Warner, Owner, The Parquet Group


"Jennifer is one of the most respected public relations professionals in Central Florida. My company hired her to help with strategic and tactical communications during a challenging time and she helped us communicate key messages that resulted in the desired publicity we sought. She is a good person and a true professional who ads value as a consultant."

-- Joe Chabus, APR, former client, currently,
Regional Communications Manager for a Fortune 500 Company


"Jennifer is an innovative thinker who looks at unique ways of putting together a plan and implementing it. She has a knack for attention to detail. I enjoyed working with Jennifer because I always knew the job would be completed. I hope to have the pleasure of working with her again."

-- Brian Osika, Award-Winning Trade Show Manager & Event Planner


"I have referred many clients of mine over the years to Jennifer whenever they have had a need for high level PR services. Without exception, every referral has been a positive experience for my clients."

-- Lawrence Haber, Attorney at Law


"I've had the privilege of knowing and working with Jennifer for many years. Jennifer is one of those rare people with a vision, plan, and strategy for each project with which we've been involved. Because of this, it has always been a joy to fulfill her visual communication needs through photography."

-- Tom Hurst, Owner, Tom Hurst Photography LLC


"Jennifer was a valuable asset to our company for the wonderful service she provided. With many connections in the industry she will be an asset for any company using her services. She is always looking outside the box for different ideas."

-- Keith Charlton, Pirate's Dinner Adventure


“Bisbee and Company was the best investment I made in an effort to gain national exposure and recognition for Schools At Work. The purchase of Schools At Work by a publicly traded company was a direct result of Jennifer Bisbee and her company’s outstanding job of positioning me as a national expert. I can not recommend Bisbee and Company highly enough.”

-- Mary Anne Ward, founder, Schools At Work

 

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