Experience and clients
We consider ourselves generalists, applying our expertise to a diversity of industries and markets. However, we do have particular depth of experience and a roster of former and current clients in the following industries and growth markets:
- Consumer
Brands
- Education
- Entertainment & Media
- Food & Beverage
- Internet
and E-commerce
- Real
Estate, Construction, Design & Architecture
- Restaurant
- Retail
- Technology/Telecommunications
- Travel/Tourism
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Success
The
Mall at Millenia
Bisbee
and Co., Inc. partnered with The Forbes Company and RM Resources
to develop and execute
a public relations program
to build awareness
among local and travel markets and generate immediate visitation
to The Mall at Millenia, a world-class super regional shopping
center in Orlando anchored by Neiman Marcus, Bloomingdale’s
and Burdines-Macy’s. The program was instrumental in
generating 500 news placements locally, nationally and internationally,
helped drive 267,000 visitors during grand opening weekend
in
October
2002 (a record-breaking opening for a Florida retail center),
and earned the team a Florida Public Relations Association/Orlando
Chapter Golden Image Award.
www.mallatmillenia.com
Orlando
Home Show
 |
Bisbee
and Co. partnered with dmg world media, one of the world's leading
exposition companies, to design and
implement
a PR
campaign that would create a strong brand identity for,
and drive traffic
to, the inaugural Orlando Home Show in September 2003.
The successful PR program, fully integrated with paid marketing
initiatives,
resulted in a record-breaking attendance; the Orlando
Home Show became the
largest-attended consumer event in the history of the
Orange County Convention Center, exceeding the client's attendance
projections by 70 percent. Bisbee and Company also designed
and executed
a
PR program to establish a new identity for the Central
Florida
Home & Garden
Show, which dmg had recently acquired. Another success,
the fully integrated PR/marketing campaign increased
year-over-year attendance
by 150 percent and the pace of exhibit space sales for
the
fall show by 50 percent; and improved visitor satisfaction
by 14 percentage
points. Bisbee and Company continues as the company's
Orlando agency, managing PR for both premier home show
events annually.
www.dmgworldmedia.com
.Com
Marketing
 |
Hillary
Bressler established .Com Marketing in April 1997 after identifying
the need for Web sites to be
marketed. She quickly
drew attention
in the Central Florida business community, not only
as an online marketing pioneer, but for her relative
youth
as a
company
CEO in a hot new field. In 2000, .Com Marketing hired
Bisbee
and
Company
to raise its corporate profile and to establish Bressler
as a national expert in interactive marketing. Bisbee
and Company
designed and
launched a PR program including a speaker's bureau,
aggressive publicity, bylined article submission and
award applications,
securing placements
in such outlets as CNN/fn, Fox News, Entrepreneur
Magazine, iMarketing
News, PR Tactics, WebFinance and HSMAI Marketing
Review, among many others. In addition, Bisbee and Company
booked speaking
engagements
for Bressler at significant regional trade events
and business incubators. These activities contributed to
.Com Marketing's
success and helped
the company weather the dotcom downturn.
www.commarketing.com
Schools
At Work
 Mary
Anne Ward established this consulting firm to help corporations
implement work-site public schools. She hired Jennifer
Bisbee to develop a PR program designed to build awareness
among corporate, legislative and education audiences – for
her firm but also for the concept of work-site partnership
schools, and to position Ward as a leading authority on
the topic. The program included a speaker’s bureau
and an aggressive trade and national media relations campaign,
yielding placements in USA Today, The Christian Science
Monitor, CNBC and on the Today Show, among dozens of others.
Ward built awareness solely on PR; no money was spent on
advertising. As a result of her success, Ward’s
firm was purchased just three years after conception
by a publicly
traded company with annual revenues of $75 million.
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Testimonials
“Bisbee and Company played an integral role in positioning The Mall at Millenia as one of the top shopping centers in the country. Jennifer worked closely with the mall team since the pre-opening stage. She guided the development of relationships with media and community partners to establish The Mall at Millenia as a good neighbor. Jennifer delivers one hundred percent, always staying ahead of the curve and thinking out of the box.”
--
Brenda Lounsberry, SCMD, marketing director, The Mall at Millenia
"Bisbee
and Company did exceptional work in helping us launch
the Orlando Home Show and reposition the Central Florida
Home & Garden
Show, as well as introduce our company to the Orlando business
community. The public
relations
initiatives were well-planned, well-executed, and exceeded our expectations
for results. This team delivers!"
--
Paul Schweitzer, vp of business development, dmg world
media
"Bisbee
and Company has proven to be an essential partner in developing and
maintaining a positive corporate image and in helping
.Com Marketing have an important
and impactful presence in a large, competitive and volatile industry.
Jennifer Bisbee and her team are hard-working and professional
and take the time
to know and stay tuned with our business."
--
Hillary Bressler, founder and president, .Com Marketing
"Considering
the unique and niche market special effects fulfills in the
entertainment, themed and theatrical industries, Bisbee
and Company
has been creative and successful in not only creating exposure
for us, but also helping us educate prospective clients
in what we do and how we do it."
--Bettina
Buckley, chief effects orchestrator, WOW!Works
“Bisbee
and Company was the best investment I made in an effort
to gain national exposure and recognition for Schools At Work.
The purchase of Schools At Work by a publicly traded
company was a direct
result of Jennifer Bisbee and her company’s outstanding
job of positioning me as a national expert. I can not recommend
Bisbee
and Company highly enough.”
--
Mary Anne Ward, founder, Schools At Work
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