Bisbee
and Company is a full-service, virtual public relations agency
providing superior public relations counsel and execution
designed
to build brand awareness, protect reputation and deliver return
on client investment. Jennifer Bisbee, APR, founded the consulting
firm
as a sole practitioner in 1995 -- a time when home office automation
converged with an increasing demand for flexible PR services.
She named her business "Bisbee and Company," establishing
an infrastructure that could expand to include other senior practitioners
as client needs demanded -- a trend already incubating in Silicon
Valley. Today, Bisbee has fully embraced the virtual agency business
model - an innovative approach that provides clients with an
experienced team of consultants that can flexibly expand or contract,
depending
on the marketing needs of the client - at a competitive price
point.
The
Bisbee and Company team includes five partners with proven track
records and more than 100 years of combined experience. While
our core business is delivering exceptional PR services, we can
expand
our network to include an array of allied marketing professionals
- from ad buyers to graphic designers - all unified to help clients
promote their brand and meet their business objectives.
We're guided
by -- and seek business partners who share - the following values:
Excellence • Honesty and integrity • Fairness Resourcefulness • Creativity • Innovation • Fun
Bisbee
and Company offers a number of distinctive advantages that
enable clients to maximize
their communications dollars.
As a full-service,
virtual public relations agency, we employ independent
consultants with very little overhead, and can pass the savings
on to
you. Our fees are very competitive; in fact, Bisbee and Company's
hourly rate
for its senior practitioners is comparable to what clients
pay most national agencies for the services of junior
account
representatives.
Secondly, our network of veteran talent means you are
guaranteed an experienced team that is committed to your business
-
there's no training of entry-level practitioners on your
nickel, no "revolving
door" changes to your account management team. Finally,
our "accordion" style
of consulting means we can expand or contract the team,
depending on your needs. Highly qualified professionals
are at your
disposal, but are only tapped when their expertise is
required. You aren't
subsidizing expensive overhead , idle time or other costs
that could eat away at your budget. It's the best of
all possible
worlds.
We
structure account teams by matching client needs to our partners'
skill sets. Our "best-of-breed" approach
enables partners to focus on areas in which they excel and
enjoy most - whether
it be strategic planning, branding, crisis management, media
relations, writing, event planning, executing speakers bureau
programs, collateral
development, project management or providing counsel and client
services. And, our flexible approach to consulting means we can "cherry
pick" the very best aligned marketing talent with the
expertise required for the assignment.
Bisbee
and Company's five professionals bring to our clients
more than 100 years of combined experience, garnered
through consulting and employment with many leading public
relations agencies, corporations and not-for-profit organizations.
Jennifer
Bisbee, APR Team
leader; strategic planning, project management, client
service, media relations strategy and execution, issues/crisis
management
The broad scope of some clients'
public relations and marketing needs often mandates a team
approach
for
service delivery.
Based on client needs, we will assemble a cadre
of marketing specialists
and consultants whose skills complement our
own. These consultants' areas of expertise include:
• Graphic and advertising design
• Broadcast
production
• Web
site design and interactive marketing
• Paid
advertising, promotion and media buying
• Investor
and analyst relations
• Political/public
affairs
• Strategic
business planning, • leadership consensus building
Jennifer Bisbee, APR, is president and founder of Bisbee and Co., Inc., a virtual public relations agency. Over the course of her 23-year career in public relations, Bisbee has served some of America's leading corporations and consumer brand as an employee or consultant, including Universal Studios Florida, Nickelodeon, SeaWorld of Florida, AT&T, Tupperware, the Tribune Co., Tiffany & Co., Oracle Corp, Nike, Intel, Frito-Lay, LensCrafters and Hyatt Hotels.
Bisbee's work as a results-oriented publicist and media strategist has yielded coverage for clients in local, regional, national and international consumer, business and trade media. While her background is diverse, Bisbee specializes in new company and brand launches. Two accomplishments are illustrative: her team spearheaded the PR efforts for the Orlando Home Show, which exceeded client attendance projections by 70% and was the largest consumer event in the history of the Orange County Convention Center; and led the award-winning public relations effort for the grand opening of The Mall at Millenia, a 1.2 million-square-foot super regional shopping center.
Prior to establishing her virtual agency in 1995, Bisbee held a senior management position for a leading Central Florida public relations firm. She also worked for Hyatt Hotels, international Ad/PR agency BBDO, TAC, one of the world's leading international architectural design firms, and a boutique PR shop in Chicago. Bisbee began her career in production at WMAQ-TV, the NBC affiliate station in Chicago.
Bisbee is an accredited member of the Public Relations Society of America, and has served as the president of its Central Florida chapter and on its national Tour & Travel Section board. Her work has earned PRSA's most prestigious national award, The Silver Anvil. Her firm has also won local and state FPRA Golden Image awards.
She is also a published, contributing author, speaker and media trainer. Bisbee is active in the Central Florida business and philanthropic community and has held various volunteer positions with such organizations as the Orlando CVB, National Conference for Community and Justice, Ronald McDonald House and Mad Cow Theatre.
Bisbee graduated cum laude from Northwestern University with a Bachelor of Science degree in radio-TV-film, and studied art history during her junior year at the University of Sussex in Brighton, England.
Jay Porcher Yasuda is an independent marketing and public relations consultant with 22 years of experience. She specializes in community relations and business-to-business marketing. A 28-year resident of Orlando, Porcher has extensive market knowledge and contacts and a proven track record of accomplishments. Her client roster has included a wide range of companies and organizations, including The Trane Company, Valencia Community College, Centex Rooney Construction Company, Orlando Regional Chamber of Commerce, SunTrust Bank, and more.
For Bisbee and Company, Porcher is a communications strategist, business-to-business communications specialist, community relations expert and crisis communications manager.
Prior to establishing her consulting business in 1996, Porcher was vice president of membership and public relations for the Economic Development Commission of Mid-Florida. She has also worked for the College of Business at the University of Central Florida and a public relations agency affiliated with Young & Rubicam.
Porcher is a member of the Orlando Regional Chamber of Commerce and UCF Alumni Association. Porcher graduated summa cum laude with a bachelor's degree in marketing from the University of Central Florida
Susan Stauffer is principal and founder of Verocity Creative Communications, a consulting firm specializing in brand management, promotions and multimedia communications. Stauffer has more than 19 years of experience in brand management, promotions, publicity/public relations, advertising, multimedia production, project management and account/client service. She has delivered an array of marketing services for a variety of businesses including telecommunications, publishing, real estate/construction, health care, packaged goods, home entertainment, cable television networks, banking and more.
Stauffer provides superior media relations, promotional and field/video production support for a number of Bisbee and Company clients, including the Orlando Home Show through her dual role in Verocity Creative and Roycom Communications www.roycom.tv, a full-service production company with creative studios on the backlot of Universal Studios, where she serves as Executive Producer.
Prior to establishing Verocity Communications, Stauffer served Disney Regional Entertainment handling all consumer-marketing elements for DisneyQuest Indoor Interactive Theme park in Orlando. Previous posts include strategic alliance marketing and promotional activities for Walt Disney Parks & Resorts and Universal Studios Orlando, where she spearheaded several new attraction launches.
Stauffer has additional career experience in affiliate television marketing, network newsgathering, radio on-air and television production. In addition to her work as an independent marketing consultant, Stauffer is also currently a field producer for NBC News.
Stauffer graduated summa cum laude from Florida Southern College with a Bachelor of Science degree in Communications, and a minor in Business Administration.
Debbie Wetherhead is principal of Wetherhead Communications of Atlanta. With 25 years of experience, Debbie Wetherhead focuses on executing client media relations programs and coaching executives preparing for media interviews and presentations. Leading Wetherhead Communications since 1995, she has served The Coca-Cola Company, Beazer Homes, Theragenics Corporation and UPS among other leading companies.
Wetherhead specializes in media and presentation training for individuals, companies and communications firms. She's provided executive coaching for The Coca-Cola Company, Cox Communications, Delta Air Lines, IBM, Motorola, NASA and many others.
For Bisbee and Company, Wetherhead provides senior strategic planning expertise, key message development and media training services. She has coached executives for Bisbee clients including Walt Disney Imagineering, Helman Hurley Charvat Peacock/Architects, The CED Companies, The Mall at Millenia and Millenia Gallery.
In addition to conducting almost 500 individual and group sessions, Wetherhead presented media training seminars at 1999 PRSA international conference, 1999 PRSA travel & tourism section conference and 1998 PRSA national conference. She has been a featured speaker for Advertising Club of St. Thomas/St. Croix; Democratic Party of Georgia; IABC Atlanta chapter; PRSA Anchorage, Atlanta, Greenville, Richmond and San Diego chapters.
Selected from a nationwide search of industry experts, Debbie was tapped to contribute to the 2007 Media Training Guidebook published by PR News. Containing 60 byline articles, the resource includes Wetherhead’s “How to Deliver Compelling Messages.” Her services and articles also have been featured in Georgia Trend, Competitive Edge and Business to Business magazines.
Previously in Atlanta, Wetherhead worked as an account manager and manager of communications training for Ketchum, as well as an account supervisor for Hill & Knowlton and Cohn & Wolfe.
Wetherhead graduated from the University of Florida with a Bachelor of Science degree in journalism and communications. Several years later, Wetherhead served as an adjunct professor, teaching Writing for Public Relations.
Carolyn Reis, APR, is a nationally accredited public relations consultant with more than 20 years’ experience, most recently as executive vice president of a leading Central Florida public relations firm that still bears her name.
Reis’ career as a senior consultant has focused on clients in the areas of business-to-business, infrastructure and health care. They include professional service firms ranging from architecture to law, health systems and providers, public and private educational institutions, municipalities and quasi-governmental organizations.
Today, her consulting practice specializes in delivering results-focused plans and effective communications. Reis is an award-winning PR professional, recognized statewide and nationally for programs developed on behalf of her clients, including external communications and crisis communications programs for a Florida hospital system, a four-color new business proposal for one of Florida's largest power companies and political press relations for a national law firm.
She holds a bachelor of science degree in journalism from the University of Florida’s prestigious School of Journalism and Communications and is accredited by the national Public Relations Society of America, a mark of professional achievement held by only one in five PRSA members nationwide.
