Our History Our Difference Our Approach Our Team

Our history

Bisbee and Company is a full-service, virtual public relations agency providing superior public relations counsel and execution designed to build brand awareness, protect reputation and deliver return on client investment. Jennifer Bisbee, APR, founded the consulting firm as a sole practitioner in 1995 -- a time when home office automation converged with an increasing demand for flexible public relations services. She named her business "Bisbee and Company," establishing an infrastructure that could expand to include other senior practitioners as client needs demanded -- a trend already incubating in Silicon Valley. Today, Bisbee has fully embraced the virtual agency business model -- an innovative approach that provides clients with an experienced team of consultants that can flexibly expand or contract, depending on the marketing needs of the client -- at a competitive price point.

The Bisbee and Company team includes five partners with proven track records and more than 100 years of combined experience. While our core business is delivering exceptional public relations services, we can expand our network to include an array of allied marketing professionals -- from media buyers to graphic designers -- all unified to help clients promote their brand and meet their business objectives.

We're guided by -- and seek business partners who share -- the following values:

Excellence    •    Honesty and integrity    •    Fairness
Resourcefulness
   •    Creativity    •    Innovation    •    Fun

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Our difference

Bisbee and Company offers a number of distinctive advantages that enable clients to maximize their communications dollars. As a full-service, virtual public relations agency, we employ independent consultants with very little overhead, and can pass the savings on to you. Our fees are very competitive; in fact, Bisbee and Company's hourly rate for its senior practitioners is comparable to what clients pay most national agencies for the services of junior account representatives. Secondly, our network of veteran talent means you are guaranteed an experienced team that is committed to your business - there's no training of entry-level practitioners on your nickel, no "revolving door" changes to your account management team. Finally, our "accordion" style of consulting means we can expand or contract the team, depending on your needs. Highly qualified professionals are at your disposal, but are only tapped when their expertise is required. You aren't subsidizing expensive overhead, idle time or other costs that could eat away at your budget. It's the best of all possible worlds.

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Our approach

We structure account teams by matching client needs to our partners' skill sets. Our "best-of-breed" approach enables partners to focus on areas in which they excel and enjoy most - whether it be strategic planning, branding, crisis management, media relations, social media, writing, event planning, executing speakers bureau programs, collateral development, project management or providing counsel and client services. And, our flexible approach to consulting means we can "cherry pick" the very best aligned marketing talent with the expertise required for the assignment.

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Our team

Bisbee and Company's five professionals bring to our clients more than 100 years of combined experience, garnered through consulting and employment with many leading public relations agencies, corporations and not-for-profit organizations.

Jennifer Bisbee, APR
Team leader; strategic planning, project management, client service, media relations and social media strategy and execution, issues/crisis management  

Jay Porcher Yasuda
Business-to-business communications strategy, community relations

Susan Stauffer
Media relations strategy and execution, promotional strategy and execution, broadcast services, project management

Debbie Wetherhead
Strategic planning, key message development, media training, editorial services, issues/crisis management

Laura E. Richeson, APR
Client service, social media, value-added advertising and promotional campaigns, brand identity development and management, sales support, mobile marketing


Other team members:

The broad scope of some clients' public relations and marketing needs often mandates a team approach for service delivery. Based on client needs, we will assemble a cadre of marketing specialists and consultants whose skills complement our own. These consultants' areas of expertise include:

Graphic and advertising design
Broadcast production
Web site design and interactive marketing
Paid advertising, promotion and media buying
Investor and analyst relations
Political/public affairs
Strategic business planning,
leadership consensus building

Learn more about our strategic alliance partners.


Jennifer Bisbee, APR

Jennifer Bisbee, APR, is president of Bisbee and Company, a full-service, virtual public relations agency with national capabilities. The firm uses the talents of highly qualified senior PR practitioners to serve clients who place a premium on value, flexibility, personalized attention and outstanding results. Over the course of her 27-year career in public relations, Bisbee has served many industry-leading companies and brands, including Universal Orlando Resort, Nickelodeon, SeaWorld Orlando, Carvel Ice Cream, AT&T, Tupperware, the Tribune Co., Tiffany & Co., Oracle Corp, Nike, Intel, Frito-Lay, LensCrafters and Hyatt Hotels.

Her career experience covers a broad range of industries, including consumer packaged goods and services, real estate, design/construction, entertainment, retail, restaurant, hospitality, tour and travel, and the non-profit sector. Bisbee's work as a results-oriented publicist and media strategist has yielded coverage for clients in local, regional, national and international consumer, business and trade media. While her background and client portfolio is diverse, Bisbee specializes in new company and brand launches.

Prior to establishing her virtual agency in 1995, Bisbee held a senior account management position for a leading Central Florida public relations firm. She also worked for Hyatt Hotels; international Ad/PR agency BBDO; The Architect's Collaborative, one of the world's leading design firms; and a boutique PR firm in Chicago. Bisbee began her career in production at WMAQ-TV, the NBC affiliate in Chicago.

She is a nationally accredited member of the Public Relations Society of America, and has served as the president of its Central Florida chapter and on its national Tour & Travel Section board. Her firm is a multi-FPRA Golden Image award-winner. Bisbee's account leadership helped her previous employer earn PRSA's most prestigious national award, The Silver Anvil. She is also a published writer, speaker and media trainer, and has volunteered her time and expertise to a number of non-profit and civic organizations in Central Florida.

Bisbee graduated cum laude from Northwestern University with a Bachelor of Science degree in radio-TV-film, and also studied at Harvard University and at the University of Sussex in Brighton, England
.

Contact her at jennifer@bisbeeandco.com.

Team Member Biographies

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Jay Porcher Yasuda

Jay Porcher Yasuda is an independent marketing and public relations consultant with 25 years of experience. She specializes in community relations and business-to-business marketing. A 30-year resident of Orlando, Porcher Yasuda has extensive market knowledge and contacts and a proven track record of accomplishments. Her client roster has included a wide range of companies and organizations, including The Trane Company, Valencia Community College, Centex Rooney Construction Company, Orlando Regional Chamber of Commerce, SunTrust Bank, and more.

For Bisbee and Company, Porcher Yasuda is a communications strategist, business-to-business communications specialist, community relations expert and crisis communications manager.
Prior to establishing her consulting business in 1996, Porcher Yasuda was vice president of membership and public relations for the Economic Development Commission of Mid-Florida. She has also worked for the College of Business at the University of Central Florida and a public relations agency affiliated with Young & Rubicam.

Porcher Yasuda is a member of the UCF Alumni Association. Porcher graduated summa cum laude with a bachelor's degree in marketing from the University of Central Florida

Team Member Biographies

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Susan Stauffer

 

Susan Stauffer is principal and founder of Verocity Creative Communications, a consulting firm specializing in brand management, promotions and multimedia communications. Stauffer has 20 years of experience in brand management, promotions, publicity/public relations, advertising, multimedia production, project management and account/client service. She has delivered an array of marketing services for a variety of businesses including online media, insurance, live shows/events, retail, telecommunications, publishing, real estate/construction, health care, packaged goods, home entertainment, television networks, banking and more.

Stauffer provides superior media relations, promotional and field/video production support for a number of Bisbee and Company clients through her dual roles in Verocity Creative and Go To Team, www.gototeam.com, a full-service production company with creative studios located on the backlot of Universal Studios, where she serves as an executive on the creative team.

Immediately prior to establishing Verocity Communications, Stauffer served Disney Regional Entertainment. Previous posts include strategic alliance marketing and promotional leadership for Walt Disney Parks & Resorts and Universal Studios Orlando, where she spearheaded several new attraction launches.

Stauffer has additional career experience in affiliate television marketing, network newsgathering, radio on-air and television production. In addition to her work as an independent marketing consultant, Stauffer is also currently a field producer for NBC News and is finishing work on a documentary.

Stauffer graduated summa cum laude from Florida Southern College with a Bachelor of Science degree in communications, and a minor in business administration
.

Team Member Biographies

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Debbie Wetherhead

 

Debbie Wetherhead is principal of Wetherhead Communications based in Atlanta. Backed by 25 years of experience and leading her independent firm since 1995, she manages programs for globally recognized names, such as The Coca-Cola Company, Beazer Homes, UPS, YKK and NASA; leaders in healthcare, insurance and real estate, as well as start-up organizations and entrepreneurs. Wetherhead Communications is best known for its ability to generate positive publicity, finesse business-to-business communications and provide nationally acclaimed media, presentation and crisis communications training.

For Bisbee and Company, Wetherhead provides senior strategic planning expertise, key message development and media training services. She has coached executives for Bisbee clients including Walt Disney Imagineering, Helman Hurley Charvat Peacock/Architects, The CED Companies, The Mall at Millenia and Millenia Gallery to National University.

In addition to conducting almost 500 individual and group training sessions, Wetherhead presented media training seminars at 2011 and 1999 PRSA international conferences, 1999 PRSA travel & tourism conference and 1998 PRSA national conference. She has been a featured speaker for Advertising Club of St. Thomas/St. Croix; Democratic Party of Georgia; IABC Atlanta chapter; PRSA Anchorage, Atlanta, Greenville, Richmond and San Diego chapters.

Selected from a nationwide search of industry experts, Wetherhead contributed to the 2010 and 2007 Media Training Guidebook published by PR News, as well as has been featured in Georgia Trend, Competitive Edge and Business to Business magazines.

Previously in Atlanta, Wetherhead worked as an account manager and manager of communications training for Ketchum, as well as an account supervisor for Hill & Knowlton and Cohn & Wolfe
.

Team Member Biographies

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Laura E. Richeson, APR

 

Laura E. Richeson, APR, founder of Richeson Communications, brings more than 15 years of experience designing strategic communications, integrated marketing and targeted public relations campaigns as a savvy, forward-thinking marketing professional.

With a focus on personalized service, an astute attention to detail, and a commitment to innovative solutions, Richeson guides companies through the complete marketing and public relations process. Her unique approach results in customized marketing and public relations plans that garner results.

For Bisbee and Company, she provides a range of services including social media as well as complementary core competency services, such as value-added advertising and promotional campaigns, brand identity development and management, sales support, and mobile marketing.

With a diverse client portfolio and expertise, Richeson focuses on businesses and franchisees in the real estate, retail, hospitality, travel, food & beverage, government, and non-profit industries. From national brands to local, grassroots initiatives, Richeson provides cost-effective tools and strategic solutions to maximize business potential.

Richeson earned a Bachelor of Science in Business Administration and Marketing from West Virginia University. Additionally, she is a long-standing member of Public Relations Society of America (PRSA) and committed to professional excellence and lifelong learning as an Accredited in Public Relations (APR) practitioner
.

Team Member Biographies

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